For social workers, nonprofit leaders, consultants, facilitators, trainers, and community change-makers who want to create sustainable impact through consulting, earned-income strategies, social enterprise, and mission-driven entrepreneurship.

Many social workers are experts at solving complex problems, building partnerships, launching programs, and creating meaningful change in their communities. Yet few receive formal training in how to transform those skills into sustainable revenue, consulting opportunities, fee-for-service programs, social enterprises, or mission-driven ventures.

The Social Work Entrepreneurship Certificate was created to bridge that gap.

Build Sustainable Impact

Move beyond traditional funding and explore professional scale.

Starts: Friday, August 14th
Time: 9:30am – 11:00am PST
Duration: 8 Weeks (Live Virtual)
Register for Certificate

Who Should Attend?

  • Social workers seeking to expand their impact
  • Executive Directors and nonprofit leaders exploring earned-income strategies
  • Program managers and directors interested in innovative funding models
  • Consultants, facilitators, trainers, and evaluators
  • Community leaders and social innovators
  • Professionals interested in mission-driven entrepreneurship and social enterprise

Program Includes

  • 8 Live Virtual Sessions
  • Entrepreneurial Action Plan Workbook
  • Templates, Worksheets, and Practical Tools
  • Peer Learning Community
  • Accountability and Feedback
  • Certificate of Completion

What You'll Learn

1. Reframe Your Expertise

Learn to recognize the market value of the skills you already use every day—including facilitation, partnership development, program design, strategic thinking, evaluation, leadership, and systems change.

2. Identify New Opportunities

Explore multiple pathways for mission-driven entrepreneurship, including consulting, facilitation, training, evaluation, earned-income programs, and social enterprise. Discover where your expertise intersects with community need and market opportunity.

3. Build Sustainable Revenue

Learn how to diversify revenue and create sustainability through consulting services, fee-for-service programs, training models, strategic partnerships, and other mission-aligned approaches.

4. Position Your Expertise

Clarify your niche, define your value proposition, and learn how to communicate your expertise in ways that attract opportunities, partnerships, and clients.

5. Develop a Growth Plan

Leave with a personalized Entrepreneurial Action Plan and 90-Day Implementation Roadmap designed to help you launch, grow, or strengthen your venture or professional practice.

Program Roadmap

Each session combines practical instruction, reflection, discussion, and hands-on application. Participants will build their Entrepreneurial Action Plan throughout the program.

Topics Covered
Social work and entrepreneurship Reframing professional identity Money beliefs and sustainability Defining your vision for impact Entrepreneurial mindset fundamentals
Core Deliverable Entrepreneurial Vision Statement
Topics Covered
Mapping your expertise Identifying marketable skills Consulting, training, facilitation, evaluation & social enterprise models Opportunity identification Assessing community and organizational needs
Core Deliverable Expertise Inventory & Opportunity Map
Topics Covered
Defining your niche Understanding client and community needs Market positioning Value proposition development Audience identification
Core Deliverable Niche Statement & Audience Profile
Topics Covered
Earned-income strategies Fee-for-service models Consulting and training revenue streams Pricing fundamentals Financial sustainability Diversifying revenue
Core Deliverable Revenue & Pricing Strategy
Topics Covered
Personal branding Storytelling and messaging Building visibility Networking and relationship development Marketing with integrity
Core Deliverable Marketing & Outreach Plan
Topics Covered
Designing consulting services Developing training programs Packaging expertise Structuring service offerings Service design principles
Core Deliverable Draft Service or Program Offering
Topics Covered
Strategic partnerships Business development fundamentals Proposal development Opportunity pipelines Scaling impact
Core Deliverable Growth & Partnership Strategy
Topics Covered
Refining your plan Launch strategies Accountability systems Sustainability planning Peer presentations and feedback
Final Portfolio 1 Entrepreneurial Action Plan
Final Portfolio 2 90-Day Implementation Roadmap

What You'll Leave With

By the end of the program, participants will have developed a complete professional kit:

Entrepreneurial Vision Statement
Expertise Inventory & Opportunity Map
Niche Statement & Value Proposition
Revenue & Pricing Strategy
Marketing & Outreach Plan
Service or Program Offering
Growth & Partnership Strategy
Entrepreneurial Action Plan
90-Day Implementation Roadmap

Your Facilitators

The session is led by René Castro, MSW, Principal of Facilitation Corps LLC, and Victor Manalo, PhD, MSW, President of Victor Manalo Consulting LLC. Together, they lead the NSWM's Social Work Entrepreneur Certificate program, helping social workers design and launch ethical, equity-centered practices.

René Castro, MSW
René Castro, MSW
Principal & Founder, Facilitation Corps LLC

René Castro, MSW, is the Principal and Founder of Facilitation Corps, a mission-driven consulting firm dedicated to connecting traditionally marginalized communities with the institutions designed to serve them. A community social worker, educator, and advocate, René brings more than 30 years of experience across the nonprofit and government sectors.

For the past 25 years, he has served as an adjunct professor in Schools of Social Work, teaching community development, community organizing, and program design. Throughout his career, he has led initiatives focused on equity, community engagement, and systems change, helping organizations strengthen their impact through strategic planning, facilitation, and capacity building.

René also served for 12 years as Vice President of the California Conference for Equality and Justice, where he led diversity, equity, and inclusion training initiatives for public, private, and nonprofit organizations.

René currently serves on the board of the Economic Policy Impact Center and previously served as Co-Chair of the Mayor’s Affordable Housing Task Force and Chair of Mental Health America, Los Angeles. He lives with his wife, Elizabeth Jimenez, in Long Beach, California.

Rene's personal mission is to foster health equity for all Californians.

Victor Manalo, PhD, MSW
Victor Manalo, PhD, MSW
President, Victor Manalo Consulting LLC

Victor Manalo is a seasoned civic leader, educator, and social work professional with more than 30 years of experience in public service, local government, and community engagement. Throughout his career, he has helped shape public policy, strengthen organizations, and build partnerships that improve outcomes for communities.

As a former Mayor and Councilmember for the City of Artesia, Victor guided the city through the challenges of the Great Recession, helping strengthen its financial position through sound fiscal management and long-term planning. He also served as President of the California Contract Cities Association, representing the interests of more than 70 cities across Los Angeles County and advancing regional collaboration.

In addition to his public service, Victor has spent over 25 years teaching and conducting research at California State University, Los Angeles. Through Victor Manalo Consulting LLC, he provides training, facilitation, and strategic guidance to local government agencies, nonprofit organizations, and community leaders seeking to navigate public systems and create meaningful change.

Known for his collaborative leadership style, Victor believes that “relationships are our superpower” and remains committed to strengthening civic capacity and community impact throughout California.